December 2017 - Cobub
5000 Word Essence, Teaching You to Build the Internet Financial Activities Operating Knowledge System

5000 Word Essence, Teaching You to Build the Internet Financial Activities Operating Knowledge System

11 months ago 0 1849


2017 China Internet Finance Annual Report points out that the overall level of Internet financial risk is declining, and the risk cases are initially contained.But the future is still very difficult to purify the Internet financial market, so the government regulation of the following countries will inevitably continue to increase, and the cost will be higher. On the other hand, the development environment of the industry has been gradually cleaned up with the improvement of the fittest of the industry.
We have also seen in 2017, a development of the Internet financial status: insurance development growth is slowing, stabilise financial management module, stock has dropped sharply in the whole accounts, the boom of equity financing, and consumer finance and pay two pieces of business development situation is very optimistic, so how to grab more market?
We see agencies that are doing everything in their power to produce all kinds of play. 2015 thus was born the first Internet financial services section, may say that this is the Internet finance double 11, most of the 11-member cartel, is also the largest, China feedback strength strongest online financial event.
Internet financial products cover many aspects: payment, loan, finance, credit card, insurance, etc. Today I mainly share with you about the operation of Internet wealth management products based on the life cycle, and I hope to give you some ideas of operation.

To Marketers: How Do You Not Rely on Analysts to Do Your Own Data Analysis?

12 months ago 0 2162

In this era of data driven operation, data is not only engineers and analysts, at work and operating requirements practitioners have certain ability of data analysis, more people say that “data analysis ability is the future operation of watershed”. From my point of view, I really think the data can promote the operation strategy and work.
But running children’s shoes is mostly data small white, without programming and technical foundation, how should we analyze and use good data? Today, starting from the common data problem, I hope that you can quickly get the data analysis to make the data better for the work service, and don’t waste the data’s value.

How to Make People Buy Buy Buy on December 12th?

1 year ago 0 1548

The two – eleven smoke has been passed, so many relatives are chopped hand, so the problem comes, 12-12 our commodity details page how can be designed to let the user’s shopping cart still overloaded?
The product details page is the most easily accessible and resonant page of the e-commerce APP. The quality of the product details page design has a direct relationship with the user purchase conversion rate.Therefore, the good design of the product details page can stimulate users’ desire to purchase, dispel misgivings and enhance the trust of users!
Let’s take a look at the electricity funnel model: pull new (new users), active (commodities list page, page for details) – buy transformation (order, payment, trade complete) – spread (evaluation, sharing).

The ABC of A/B Test

1 year ago 1 2312


Our previous “cohort analysis method is introduced by comparing different period of specific indicators for time window, and today” A/B testing “is introduced by different groups of users on the same time window for comparing different versions of the reaction.