数据分析 归档 - Cobub

Is the Data Analysis Absent in Your Content Operation Strategy?

10 months ago 0 1585

What is content operation?

Content operation refers to a series of marketing activities related to content based on product content planning, content creation and editing, content optimization and publishing. For different channels, content operation has new media content operation (such as WeChat’s content operation), content platform operation (for example, the content operation of Jane’s book), etc. According to different business, content operation can be divided into promotion content operation, product content operation, user content operation, etc.

How to Improve the User Churn Rate ? Here are 10 Strategies.

10 months ago 1 2110


Outline:
• What is user churn?
• Reducing user loss is a top priority for businesses.
• Ten strategies for reducing user churn.

Data Analysis: How to Optimize Advertising ROI?

11 months ago 0 7406

(中文)
对于大多数广告主来说,广告投放的目的无非就是吸引更多的用户,提升广告ROI,最终实现营销转化。

5000 Word Essence, Teaching You to Build the Internet Financial Activities Operating Knowledge System

11 months ago 0 1849


2017 China Internet Finance Annual Report points out that the overall level of Internet financial risk is declining, and the risk cases are initially contained.But the future is still very difficult to purify the Internet financial market, so the government regulation of the following countries will inevitably continue to increase, and the cost will be higher. On the other hand, the development environment of the industry has been gradually cleaned up with the improvement of the fittest of the industry.
We have also seen in 2017, a development of the Internet financial status: insurance development growth is slowing, stabilise financial management module, stock has dropped sharply in the whole accounts, the boom of equity financing, and consumer finance and pay two pieces of business development situation is very optimistic, so how to grab more market?
We see agencies that are doing everything in their power to produce all kinds of play. 2015 thus was born the first Internet financial services section, may say that this is the Internet finance double 11, most of the 11-member cartel, is also the largest, China feedback strength strongest online financial event.
Internet financial products cover many aspects: payment, loan, finance, credit card, insurance, etc. Today I mainly share with you about the operation of Internet wealth management products based on the life cycle, and I hope to give you some ideas of operation.

To Marketers: How Do You Not Rely on Analysts to Do Your Own Data Analysis?

12 months ago 0 2162

In this era of data driven operation, data is not only engineers and analysts, at work and operating requirements practitioners have certain ability of data analysis, more people say that “data analysis ability is the future operation of watershed”. From my point of view, I really think the data can promote the operation strategy and work.
But running children’s shoes is mostly data small white, without programming and technical foundation, how should we analyze and use good data? Today, starting from the common data problem, I hope that you can quickly get the data analysis to make the data better for the work service, and don’t waste the data’s value.

The ABC of A/B Test

1 year ago 1 2312


Our previous “cohort analysis method is introduced by comparing different period of specific indicators for time window, and today” A/B testing “is introduced by different groups of users on the same time window for comparing different versions of the reaction.

Why Can’t You Help Clicking It?

1 year ago 0 1082

According to the statistics, 79 percent of smartphone users will check their phones within 15 minutes of waking up in the morning.A 2011 study by a university found that the average person watches 34 times a day.However, recent figures from the industry have been much higher – almost 150 times.We have to admit, we’re addicted.Faced with this high-tech product, we’re not addicted to it, and we’re at least obsessive-compulsive.We can’t wait to see WeChat, weibo, access to mobile phone taobao, jingdong, was just going to have a crush on for a few minutes, an hour to find their own fingers slide is still on the phone screen page.This desire may be with us all day, but it is seldom perceived.

Ambari Installation and Custom Service Initial Implementation

1 year ago 0 2485

Ambari installation

1 Ambari profile

Apache Ambari project by developing software is the purpose of the hadoop cluster configuration, monitoring and management, in order to make the management more simple hadoop.Ambari also provides a RESTful interface implementation based on itself of intuitive, easy-to-use web management interface.
Ambari allows system administrators to the following:
1. Provide installation management hadoop cluster;
2. Monitor a hadoop cluster;
3. The extension ambari custom service management functions.

The 5W Rule for Perfect Push Messages

1 year ago 0 3163

APP operators know the importance of push messages to improve user engagement.The good news is that the user engagement will improve significantly, and the number of users will be greatly reduced.
How do we get the push messages to the desired effect?APP operators must pay close attention to the behavior of users, have a clear preference for users’ interests, and push the content of interest to different groups of users at the right time.The perfect push messages are valuable to the user, which can help the product to improve the user experience and increase the user’s liking.
Who: Object
What: Content
When: Time
Where: Situation
Why: Reason

The Implementation of Cobub’s Codeless Capture Technology

1 year ago 0 2684

With the advent of the era of big data, data mining has become more and more important.Front end point buried as a more mature data access method is widely used.Currently buried point is divided into two ways, and will come with no points.Sets a buried point is easy to understand, is called the SDK API, in the code inserts buried point related code, user behavior acquisition.Because we are in development projects, buried point are manually, every business needs change to buried point everywhere, and no burial code, which does not need to be manually inserted into the code, just prior to related configuration, the SDK automatically collect user behavior, avoided because of the change of demand, and buried the great degree error causes such as to bury some heavy and complicated work.This paper mainly introduces the technical implementation of codeless capture technology.