移动应用用户留存 归档 - Cobub

Taking Tik Tok and Ease Cloud Music as An Example to Discover Different Requirements of the Three Stages of User Retention

8 months ago 0 1972

In general, the employee will leave the job within one month and leave the company for half a year. The reasons for the departure will be different for two years or more.
A month out, usually can’t adapt to the job or related to the work itself.
The situation of half a year, general and direct superior concerned.
More than 2 years left, basically belong to the recognition company, but the development is limited
In fact, the retention of the product is similar to that of the employee, and the reasons for the short-term retention, interim retention and long-term retention are very different.

You Still Don’t Know Cohort Analysis?

9 months ago 0 2368


A pretty average number is created with the data of virtual scene, will give our decision making misleading, so we need to acquire an effective method to analyze the real user behavior and user value, this method is a Cohort Analysis (Cohort Analysis).In fact, the data does not lie, but the analysis of the data is not accurate analysis and leads to the incorrect interpretation of the data.
At the same time, there are relatively few studies related to the group analysis in China. Perhaps not all operations know about the group analysis in the same period, but it is a necessary analysis method for every product operation.In the famous “lean data analysis”, the soul of test data analysis also mentions the relevant content of group analysis in the same period.
In the same period, group analysis was first used in the field of medical research to observe how the behavior of different subjects varied with time.By monitoring different groups of subjects, medical researchers can observe the effects of different prescriptions and treatments on the subjects and determine the Shared behavioral patterns.