APP运营 归档 - Cobub

Is the Data Analysis Absent in Your Content Operation Strategy?

6 years ago 0 8799

What is content operation?

Content operation refers to a series of marketing activities related to content based on product content planning, content creation and editing, content optimization and publishing. For different channels, content operation has new media content operation (such as WeChat’s content operation), content platform operation (for example, the content operation of Jane’s book), etc. According to different business, content operation can be divided into promotion content operation, product content operation, user content operation, etc.

How to Improve the User Churn Rate ? Here are 10 Strategies.

6 years ago 1 10237

• What is user churn?
• Reducing user loss is a top priority for businesses.
• Ten strategies for reducing user churn.

How to Make People Buy Buy Buy on December 12th?

6 years ago 0 7682

The two – eleven smoke has been passed, so many relatives are chopped hand, so the problem comes, 12-12 our commodity details page how can be designed to let the user’s shopping cart still overloaded?
The product details page is the most easily accessible and resonant page of the e-commerce APP. The quality of the product details page design has a direct relationship with the user purchase conversion rate.Therefore, the good design of the product details page can stimulate users’ desire to purchase, dispel misgivings and enhance the trust of users!
Let’s take a look at the electricity funnel model: pull new (new users), active (commodities list page, page for details) – buy transformation (order, payment, trade complete) – spread (evaluation, sharing).

Why Can’t You Help Clicking It?

6 years ago 1 4238

According to the statistics, 79 percent of smartphone users will check their phones within 15 minutes of waking up in the morning.A 2011 study by a university found that the average person watches 34 times a day.However, recent figures from the industry have been much higher – almost 150 times.We have to admit, we’re addicted.Faced with this high-tech product, we’re not addicted to it, and we’re at least obsessive-compulsive.We can’t wait to see WeChat, weibo, access to mobile phone taobao, jingdong, was just going to have a crush on for a few minutes, an hour to find their own fingers slide is still on the phone screen page.This desire may be with us all day, but it is seldom perceived.

The 5W Rule for Perfect Push Messages

6 years ago 1 10177

APP operators know the importance of push messages to improve user engagement.The good news is that the user engagement will improve significantly, and the number of users will be greatly reduced.
How do we get the push messages to the desired effect?APP operators must pay close attention to the behavior of users, have a clear preference for users’ interests, and push the content of interest to different groups of users at the right time.The perfect push messages are valuable to the user, which can help the product to improve the user experience and increase the user’s liking.
Who: Object
What: Content
When: Time
Where: Situation
Why: Reason

How to Acquire New Users with Lower Costs?

6 years ago 2 9831

Emerging industries, like sharing a bike or like payment of the ancient and the industry, the new is always going on, new, retained, active, transformation, erosion, activation is operation of the whole process, such as new is the first step, the new do bad, the product is lack of the soul, the soul is the user and no user, to fine the perfect products are meaningless.New is so important, as a new era of qualified operation, how should we pull new users?